Localize images — text, layers, and cultural color correction.
Upload your image assets. Humlens detects on-image text, translates each layer, applies culture-aware palette adjustments, and exports locale-ready images for every market.
Every layer of image localization — automated.
Humlens automatically detects text embedded in images after upload, eliminating manual identification.
Translate each text layer independently. Reviewers can approve or edit before the localized image is exported.
Adjust color palettes per locale to match cultural color associations, brand guidelines, and market norms.
Export locale-specific image packages for your CMS, ad platform, or social channels.
Route translated image layers through native-market reviewers before final export.
Layout validation flags text that overflows bounding boxes in the target language, preventing broken designs.
Built for marketing and product image workflows.
Frequently asked questions.
- What is image localization?
- Image localization is the process of adapting visual assets — including on-image text, color palettes, icons, symbols, and layout direction — for different languages and cultural markets. It goes beyond translation to ensure images feel native and appropriate to each audience.
- Why do images need localization — is translation not enough?
- Text translation only handles words. Images also carry cultural meaning through color, symbols, icons, photography choices, and layout. A red banner means success in China but danger in Germany. A thumbs-up is positive in many cultures but offensive in some Middle Eastern regions. Image localization adapts these visual elements so the asset communicates correctly in each market.
- Can Humlens detect and translate text inside images?
- Yes. Humlens detects on-image text automatically after upload using OCR-style detection, identifies each text layer, allows you to localize the text per target language, and exports locale-specific versions of the image with the translated text rendered in place.
- What is culture-aware color correction?
- Color associations vary significantly by market — red signals luck and prosperity in Chinese culture but danger or urgency in Western markets. Green has religious significance in some Muslim-majority countries. Humlens supports palette adjustments per locale so your brand imagery communicates the intended meaning in every market without unintended connotations.
- What happens when translated text is too long for the image layout?
- Humlens includes layout overflow detection. When a translated text layer exceeds the bounding box of the original, it is flagged automatically so a reviewer or designer can adjust the copy or layout before export — preventing broken designs from reaching production.
- Can Humlens handle right-to-left (RTL) image layouts?
- Yes. For RTL languages like Arabic and Hebrew, Humlens flags images where text direction and layout alignment will need to mirror. Reviewers can confirm or request design adjustments before the RTL variant is exported.
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Upload once. Export to every locale. Free plan available.