Know what to write next, and why.
We find what your customers search for in each market, where competitors rank and you don't, and which of your pages are one push away from page one, then rank the list by how much each opportunity is likely to bring.
Keyword lists are long and unranked. Teams write what they think of, not what customers search for, and miss the easy wins on pages that already nearly rank.
- 01
Local search demand
The terms and questions people use in each language, not a translated English list.
- 02
Content gaps
Topics competitors rank for that you haven't covered.
- 03
Striking distance
Your pages ranking just below the first page, and what would lift them.
- 04
Ranked by value
Each opportunity scored by demand, fit with what you sell, and effort.
- An opportunity list per market, ranked
- Briefs for the top opportunities
- A refresh every quarter
Delivered by the Humlens team as part of a monthly plan, and quoted on a short call. Get a growth plan →
Not just in English
The best opportunities are often in the languages competitors ignore. Research starts from each market's own searches, so a gap in Hindi or Arabic shows up as clearly as one in English.
Pair it with localization services →Is this a one-off report?
It can be. Most teams pair it with the traffic growth system so the list turns into published pages.